Pay What You Can Access Project

Accessible and affordable membership pricing that matches your values and sustains your business.

Many gyms and studios want to make their spaces more inclusive, but when it comes to pricing, good intentions hit financial and logistical roadblocks.

PWYC Access Project helps businesses design innovative pricing systems that increase accessibility and enhance financial stability.

  • A flexible pricing model (also known as sliding scale) that is offered alongside standard rates. PWYC pricing allows qualified customers to contribute an affordable amount based on their financial situation.

    Tier-based: The business recommends different tiered pricing options.

    Self-selected: Individuals are free to select any rate that works for them.

  • Health equity: access to wellness and fitness for all, regardless of income.

    Collective Well-Being: when more people engage in wellness, benefits extend outward. Families, workplaces, and neighborhoods all thrive.

  • By asking potential customers who cannot afford your standard rates to pay what they can afford, you gain new members and new revenue.

Pricing theory chart explains flexible pricing captures additional revenue through broader member base.

Flexible pricing not only taps into missed revenue, it also promotes health equity and community well-being.

Customizable to the needs of your business.

Set your own:

  • Eligibility requirements

  • Application restrictions

  • Membership duration

  • Program capacity

  • Minimum payments

  • Self-sourced or community-sourced funding

  • Program trial period

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