About PWYC Access Project
The PWYC Access Project was created to help health and wellness businesses implement flexible pricing models that increase access without risking financial stability.
Many businesses want to be more inclusive, but traditional pricing models create barriers. Pay What You Can (PWYC) and other flexible pricing systems offer a meaningful solution, but only when they are implemented thoughtfully, communicated clearly, and designed to be financially sustainable.
The PWYC Access Project provides tools, consulting, strategy, and implementation support to help businesses:
Expand access without compromising revenue
Reach customers who are currently priced out
Align pricing with values
Create inclusive spaces that strengthen community ties
When more people can participate, your community and your business grow stronger.
About The Founder
Melanie has worked in the recreation industry since 2018, beginning as a wilderness adventure therapy field guide, and moving into community impact work. In 2023, she developed the Community Access Membership Program (CAMP) at The Front Climbing Club, a pay-what-you-can program that provided discounted access to three climbing gyms along the Wasatch Front in Utah. Motivated by the belief that physical activity and community connection are essential for individual and social well-being, Melanie designs sustainable programs that reduce barriers to health and fitness. Her work centers on promoting equitable access through innovative pricing models and community partnerships.