Climbing Gym Resources and Services

These services are ideal for climbing gyms looking to:

  • Design an inclusive membership model

  • Enhance membership growth and retention strategy

  • Develop a sustainable, community-centered pricing structure

  • Increase accessibility through flexible or income-adjusted membership options

  • Optimize revenue without compromising affordability or mission alignment

  • Attract new audiences by reducing financial barriers to entry

  • Implement equitable pricing programs that strengthen community trust

  • Align pricing strategy with organizational values and long-term impact goals

Starting a pay what you can program at a rock climbing gym can be daunting between the marketing strategy, ensuring the right individuals are in the program, and getting everything set up for seamless enrollment. But I have first-hand knowledge of setting up an affordable membership program at a climbing gym, and I’m here to help. I was a contributor to the American Alpine Club’s PWYC Toolkit, where you can read more about the benefits of a PWYC program and tips for getting started.

Getting Started Packet

  • Includes basic guidance on:

    • Determining pricing structure, program capacity, and funding methods

    • Eligibility requirements

    • Creating applications forms and program webpage

    • Considerations for developing program infrastructure (instructions, reporting, etc.)

    • Marketing

    • Enrolling participants

    • Staffing

    • Program tracking

The Getting Started Packet will introduce you to the concept of PWYC pricing and give you ideas for how you want to structure your program.

Free Getting Started Consultation

  • Includes Getting Started Packet and a 1-hour free consultation to determine whether PWYC is a good fit for your business.

Rock Gym Pro (RGP) Packet

  • Includes:

    • RGP setup instructions

    • Data tracking template for RGP

    • Support for set up and how to use instructions and template

Recommended for gyms using Rock Gym Pro

Hourly and Consulting Services

  • Includes tailored support with:

    • Program structure

    • CRM integration

    • Application and webpage setup

    • Standard Operating Procedure (SOP) creation

    • Setting up reporting capabilities

    • Marketing

    • Program enrollment

    • Data collection and reporting

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“Climbing gyms function as a true ‘third place,' where people come for community as much as for training. Access memberships lower financial barriers and invite new climbers into that community, strengthening well‑being and growing the sport.”

-Justin Wyse, Chief of Staff, The Front Climbing Club